Recently I have been moved to build a portfolio of my work and put it out online. I have always wanted to start one but only upon completion of a project with the idea that commerce is incorporated to the website. After the “Art In The Park” show as well as events in my professional life, I looked for somewhere to host a free portfolio site. I need to get my work out there and let people see it and maybe get some work out of it. I need to get out of my quagmire that is my career and move out to the real world where real money is made.
I found a host for my photography that is free and has a professional look and feel of someone who knows their craft. Now came the time to put my work out there and that is when I realized I did not have a real commercial look to my work. A lot of art photography like my iphone work but nothing of commercial work to speak of. How disappointing, I want and need to put my work out there and I have been shooting a large quantity but the variety is not there. So now what do you do?
Well first you don’t put yourself in this situation like I have. I think it is easy for a photographer. Like myself, to be so focused on a project or subject that they lose sight of the bigger picture, which is variety. I wanted to be able to present at least three types of photography I can do. First one is portraits; not the typical run of the mill, but something with grunge to a stoic look to it. Maybe some with a stock look to it. Second was my architecture work which I now realize I have only two photos that deserve the light of day. The third is going to be food. I have nothing to show for this category yet but this year I was going to work on it. Then I was thinking of my projects like the iPhone work, City and Landscapes not to mention I have a blog element I can exploit on this site. Yea after looking over my work, I have nothing.
I point I am trying to make it that if you’re goal is to be a professional, and I mean one who drives most if not all their income from creating photographs, then you must find at least three photographic interests. For the portrait photographer this could be Weddings, Seniors and Families. For me it is Portraits, Architecture, and Food which I have not spent a lot of time doing. I have lost sight of this and instead creating photographs with my iPhone. Now I must create photographic situations that will build my portfolio and give me the presents I need to get the jobs I would like. This means a lot of horse trading and bartering for opportunities to shoot. I have to say I think I have a good hand full of ideas and people to talk to but they might not pan out completely.
Here is my plan of attack. In order to get me out of this situation I must shoot like a mad man. I know I will not achieve a complete body of work over night, in a month or even by the end of the year but I must get shooting. My goal is to spend time shooting two things at the same time. I think I will be doing portrait work first along with architecture work. I figure as long as the weather is warm I can shoot all the buildings that move me then when the cold forces me in I will start on food. As my images grow I will add and change them around to keep things fresh. By the end of August I hope to have enough to show and start pumping the site. I think that will get me going fast but it will be a lot of work. I just hope I can keep it up.